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Brandcenter alumna helps roll innovative toy into the marketplace

It has been the object of games for centuries, so how does a ball become one of Time magazine’s best inventions of 2015? The ball is Hackaball, and it’s a serious technological advancement over the...

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Brandcenter student earns highly sought international fellowship

Steven Ebert, who will receive his M.S. in May from the Virginia Commonwealth University Brandcenter in the School of Business, has been offered the 2016-2019 WPP Fellowship, a coveted three-year,...

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Making an impact at Apple: Brandcenter student accepts coveted internship

Natasha Sligh (B.A.’14/A) considers herself “totally Mac-ed out.” She has never used a PC, ever. Turns out that lifelong loyalty to Apple Inc. may have served her well. Sligh is a first-year graduate...

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Hollywood ‘cultural attache’ shares Zeitguide to advertising

If it weren’t for George Clooney, Brad Grossman might never have had the chance to be the guest speaker at the VCU Brandcenter’s special campaign launch edition of its Friday Forum speaker series....

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VCU joins elite group to represent U.S. in international organization

Virginia Commonwealth University’s da Vinci Center has been accepted as an official partner of the European Innovation Academy, an international organization that advances worldwide innovation through...

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TV is good for you and other lessons from Twitter creative director

When Jayanta Jenkins (B.F.A.’94/A) joined Twitter six weeks ago as its global group creative director — the company’s highest creative role — one thing became immediately clear. “We need to take the...

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Brandcenter alumni shine on massive Super Bowl stage

Virginia Commonwealth University Brandcenter alumni once again played their part in the annual spectacle that is the Super Bowl, contributing their expertise and talent to the creation of a bevy of...

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Brandcenter students win prestigious Cannes festival competition for second year

Charged with connecting audiences to an idea from a global brand in a way not possible three years ago, a team of students from the Virginia Commonwealth University Brandcenter has won the prestigious...

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Cheeky greeting cards with a VCU twist

If you can’t stand sappy, hackneyed greeting cards, Old Tom Foolery might be your savior. Joel and Lauren Gryniewski founded the tongue-in-cheek greeting card business in 2008, knowing that humor was a...

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An inside look at what it’s like to work on a Super Bowl ad

All it takes is 30 seconds. Thirty seconds to make or break your brand. At least, that is, when those seconds take place during one of the most-watched television broadcasts of the year — the Super...

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